More About Us

Location

Given the fact that Plano is located in close proximity to Dallas, it is important to highlight Dallas’ positive impact on SMJ Events’ business. Dallas represents an advantageous base for SMJ Events, as the city’s substantial corporate presence and robust cultural scene offer a wealth of opportunities for a diverse array of events. Its central location within Texas, combined with a strong transportation network, makes it an accessible hub for clients and events not only within the state but also across the U.S., laying a solid foundation for the Company’s initial focus and future expansion. Establishing SMJ Events near Dallas will be highly advantageous due to the city’s robust event culture, which includes a wide array of annual events such as conferences, trade shows, and weddings. Dallas’s diverse demographic and economic growth will provide fertile ground for new businesses, especially in the event management sector. Additionally, the city’s well-developed network of vendors and venues, coupled with its active participation in industry associations, will present numerous opportunities for collaboration and growth for the Company in the Party and Event Planners Industry in the U.S.

Flexible Pricing Strategy

SMJ Events will adopt a flexible pricing strategy tailored to match the scale and specifics of each event, offering competitive hourly rates for smaller projects and comprehensive package pricing for larger ones. SMJ Events recognizes that each event is unique and thus will offer a spectrum of pricing options designed to meet the diverse needs and scales of events, from intimate birthday celebrations to grand corporate events. By introducing competitive hourly rates, SMJ Events will ensure affordability for smaller, more defined projects, while comprehensive package pricing for larger-scale events will offer clients a seamless experience, eliminating the logistical problems of dealing with multiple vendors. This tailored approach will guarantee that clients do not just receive a service but an experience that adds value, with the assurance that every detail is accounted for without incurring unnecessary costs. In doing so, SMJ Events will aim to build its reputation as a provider of choice for discerning clients, delivering bespoke event experiences that will be both memorable and cost-effective. This approach will ensure clients receive the exact services they need at the best value, positioning SMJ Events as a versatile and client-focused service provider within the Party and Event Planners Industry.

Collaboration With Various Suppliers and Partners

To be able to provide the highest-quality event planning services mentioned above, SMJ Events will collaborate with various reliable suppliers and business partners to ensure the smooth operation of its business and the materials necessary for its conduct. Additionally, SMJ Events will conduct its business through various channels, offering its services at different places to a diverse clientele. SMJ Events will also reach out to clients via a cold email approach, which will help it raise awareness of its services among wider audiences. Moreover, SMJ Events will utilize customer relationship management (CRM) software, which will enable it to retain clients and fulfill their needs.

Target Areas

SMJ Events will primarily target Dallas, Texas, and its surroundings, as well as other parts of both the state of Texas and the U.S. Across its target areas, SMJ Events will focus on clients requiring corporate, events, influencer, and other social event planning. In Year 1, the Company will spread awareness of its services and cultivate a robust client base, focusing on the diversification of its event planning portfolio. In Year 2, SMJ Events will further establish its team and enhance relationships within Dallas and other parts of Texas to expand its network and operational capacity.

SMJ Events will scale up its event management volume and introduce a focus on corporate events while continuing to grow the team and manage social event planning. By Year 3, SMJ Events will look to strike a balance between social and corporate events, leveraging networking to expand into marketing and operations. Through networking, SMJ Events will further expand its team in various areas of business, such as marketing, operations, and finance. In Year 4, the priority will be to ensure a steady cash flow and profitability and scrutinize the business’s strengths and weaknesses, particularly in social and corporate events. Additionally, SMJ Events will focus more on corporate events and consider the viability of services, potentially phasing out less profitable ones. In Year 5, SMJ Events will also consider structuring the business into two dedicated entities for corporate and social event planning. With well- experienced employees, SMJ Events will leverage its cumulative expertise to further solidify its position in the Party and Event Planners Industry and refine its service offerings based on the acquired experience and market evolution. To ensure its growth and development are consistent, SMJ Events will utilize its competitive advantages, such as comprehensive service offerings, client-centric approach, established relationships with venues and vendors, diverse event offerings, and competitive pricing.

Strong Social Media Presence

SMJ Events will stay current with today’s digital age by maintaining a user-friendly website. SMJ Events will establish a strong presence on social media platforms, such as Facebook, Instagram, and LinkedIn, allowing clients to engage with it and stay updated on its latest offerings and promotions. Additionally, SMJ Events will focus on establishing itself by engaging in various trade shows and networking events, showcasing its excellence and commitment to clients. Moreover, SMJ Events will be present on review platforms and online booking platforms, thus enabling easier access for clients interested in their services and experiences that other clients have had with SMJ Events. SMJ Events will also focus on traditional types of marketing, encompassing both word-of-mouth marketing strategies and flyers.