Website and Digital Marketing

SMJ Events will maintain a user-friendly website. Search engine optimization (SEO) of the website will ensure that proper titles, meta descriptions, and keywords, both short- and long-tailed, are present on all pages of the website.

SMJ Events will also devote a part of its budget to digital marketing in order to drive traffic to its website. Digital marketing will primarily focus on Google Ads keyword advertising campaigns and the display network. In addition to directly bringing visitors to the website, the digital marketing campaigns will build brand awareness by displaying SMJ Events’ logo and ads on the Google display network and, therefore, numerous websites with visitors interested in SMJ Events’ services.

Proper SEO and successful digital marketing campaigns will be among the key growth and development factors of SMJ Events’ business. Online marketing and promotional efforts will help the Company rank higher in search engine result pages, which will lead to an increased number of visitors and, consequently, clients.

SMJ Events will promote the website by conducting keyword marketing campaigns that focus on words and phrases such as event management and conference management.

event management graph

According to Google Trends^4, as demonstrated in the graph above, the term event management has been showing a rising search frequency over the previous five years, and this trend is expected to continue.

conference management graph

According to Google Trends^5, as demonstrated in the graph above, the term conference management has been showing a rising search frequency over the previous three years, and this trend is expected to continue.

Social Media

An ever-expanding social media presence is crucial in the modern business environment. This is why SMJ Events will maintain professional pages on social media outlets, such as Facebook, LinkedIn, and Instagram. The focus on social media will help SMJ Events build awareness and credibility and allow it to communicate directly with prospective clients and understand their needs. By using social media, SMJ Events will build long-lasting relationships with clients and increase awareness of and demand for its services.

Other Marketing Strategies

Review Platforms
SMJ Events will be present on various review platforms, given the fact that a positive reputation is a valuable asset for any organization. One way a business can build a good reputation is by understanding its clients and collecting feedback from them. Businesses need to collect the best and most relevant comments and photos from their customers in order to build brand loyalty and influence buying decisions. According to Emarketed, review platforms such as Yelp have more than 80 million unique visitors every month, and many of those visitors write reviews about their experience with a particular business. People can use reviews to find a specific business and read positive recommendations about it. By being presented on popular review platforms, SMJ Events will focus on showcasing the client satisfaction derived from its services.
Online Booking Platforms

Statistics indicate that 94% of individuals would consider switching to a business that provides online appointment scheduling if their current provider does not. As the Party and Event Planners Industry becomes more digitally savvy, SMJ Events will adopt online appointment bookings to maintain client loyalty. The integration of an intuitive booking system on SMJ Events’ website will enable customers to book service provision and consultations at any time, enhancing client satisfaction while also freeing up valuable time for service advisors.

Using an online platform for scheduling appointments online has been growing in popularity in recent years. SMJ Events will post pictures and information about its services, highlighting the variety of event management services and their quality. A report from the Data Bridge Market Research shows that the reservation and booking software market is expected to grow at a rate of 12.50% from 2020 to 2027.8 This trend will allow SMJ Events to reach a wider audience and constantly expand its potential client base.

Trade Shows
Trade shows will represent an opportunity for SMJ Events to interact directly with clients and answer service-related questions. With the rising popularity of event management trade shows, the Company will be strategically present to attract new clients and showcase its services. As with any relationship-based business, SMJ Events will benefit from participation in several networking opportunities that have the potential to bring new business contacts as well as nourish existing ones. The Company will maintain a presence at a variety of events that draw substantial numbers of prospective clients, which will provide opportunities to speak to and associate with larger audiences.
Word-of-Mouth Marketing
Perhaps more effective than any other marketing tool, referrals will be an essential component in expanding brand recognition for SMJ Events. SMJ Events will be present at various review platforms which will be ideal for referencing the campaign. Those who establish relationships with the Applicant will share their experiences of SMJ Events’ services with their own personal and professional contacts. This will generate priceless leads as well as a strong base of prospective new clients. According to research conducted by Nielsen, word of mouth remains among the most influential forms of advertising, with 84% of consumers stating that they trust earned media, such as recommendations from friends, family, and business partners, above all other forms of advertising.
Flyers
According to Medium.com, 10 flyer advertising is still a very effective form of marketing, and distributing advertising flyers to residents and companies of a local area is amongst the best strategies for advertising offline. With proper planning, efficient and productive methods of distribution, and a monitoring system that keeps tabs on the response, flyer distribution works for any business establishment. Flyers represent an excellent opportunity to advertise within a restricted budget while still generating real results. Some of the greatest advantages of flyer advertising include low expense, fast lead generation, immediate response, and access to the correct target audience. By utilizing flyers as a form of advertisement, SMJ Events will effectively focus on reaching potential clients within its local area, thus further establishing its foothold in Texas.

Conclusion

SMJ Events will operate as a comprehensive event solutions provider in Texas, specializing in the provision of various parties and events, such as weddings, birthday parties, high school, and college reunions, anniversaries, conferences, influencer events, gaming events, and community and charity events. SMJ Events will target various clients in need of planning services for corporate events, gaming events, influencer events, and other social events.

With the increasing need for celebratory events across the U.S., as presented in the Industry and Market Analysis in Section 3 herein, SMJ Events will focus on offering services with a personalized approach, attention to detail, and a creative approach and design to events. Furthermore, given the rising importance of business conferences, gaming events, and influencer events, SMJ Events’ services will fulfill the rising demand for event planning services. SMJ Events will conduct its business through various social media platforms, which will allow it to differentiate itself from other competitors in the Party and Event Planners Industry. Focusing on comprehensive solutions and a tailored approach to clients, SMJ Events will strive to reach large numbers of clients in Texas and the rest of the U.S. in the future.

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